My Blog

Previous Experience: Weber Shandwick

September 1, 2014

As an ode to my departure from Weber Shandwick (4 years to the date of when I started as an intern!!), it would be a disservice to not include here some details of my experience. Here are the highlights, but feel free to contact me for an up-to-date resume.

My most recent role at the agency was as a Senior Digital Associate. Say what now? The title means I supported on a wide variety of CPG web-based content marketing initiatives. I helped launch a global YouTube platform focused on driving branded SEO amongst our client’s hair brands; I developed strategic approaches and oversaw the content development for large sponsorships and campaigns; I ran real-time content marketing experiences (or “war rooms”), coordinating a team of creatives who would develop relevant content live as an awards show or TV program was on the air; I launched many social platforms and built strategies for social media execution. Exciting stuff! I also was supporting in the growth of the Social Impact practice, which gave me the opportunity to work with amazing non-profits, charities and CSR initiatives.

Previous to my Senior Digital Associate role, I grew through the ranks from Intern to Account Executive. Throughout those titles I had the opportunity to act as community manager, conduct research audits, I even have some traditional PR experience. I did some internal communications, having gone on secondment to one of our client offices for a summer. I’ve done events coordinating, blogger programs and I’ve eaten a lot of cookies along the way.

I’m looking forward to taking a left turn in my career to focus on web development. I believe there is a lot of overlap between my previous experience and my future, and hope I can marry the two someday.

Image source: Weber Shandwick

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